applyGEL Marketing Campaign 2017
applyGEL Marketing Campaign 2017
Spring 2017
Marketing Team for the Gordon Engineering Leadership Program @MIT
Skills Developed —strategy development, directing, graphic design, client management, organizational skills, delegation
Tools — illustrator, photoshop
I organized, directed, and designed the posters for 2017 GEL recruitment as the marketing lead. By design, the poster focal point is the person. After interviewing hundreds of GEL students and alumni, the primary reason people join or apply is because they know and or had talked to someone in the program. By publicizing the people in the program, it makes GEL familiar, approachable, and smart.
After this poster campaign, GEL received the most applications ever and increased the 2017 fall cohort by 52%.